Abercrombie & Fitch, often abbreviated as A&F, is an iconic American lifestyle brand known for its casual luxury apparel. Founded in 1892 by David T. Abercrombie, the brand initially catered to outdoor enthusiasts, offering high-quality gear for hunting, fishing, and other rugged activities. Ezra Fitch, a successful lawyer and avid outdoorsman, joined the company and eventually became a co-founder, leading to the official renaming of the brand as Abercrombie & Fitch in 1904.

From Outdoor Roots to Fashion Icon

In its early years, Abercrombie & Fitch was synonymous with adventure and exploration. The brand outfitted some of the most famous explorers of the time, including Theodore Roosevelt and Ernest Hemingway. However, by the mid-20th century, the company shifted its focus towards casual fashion, redefining itself as a symbol of youthful, aspirational style. This transformation was solidified in the 1990s under the leadership of CEO Mike Jeffries, who introduced the brand's signature preppy aesthetic and provocative marketing campaigns.

A Modern Approach to Style

Today, Abercrombie & Fitch continues to evolve, embracing inclusivity and sustainability while staying true to its roots. The brand’s collections feature a mix of timeless classics and contemporary trends, appealing to a wide range of customers. From cozy hoodies to tailored denim, Abercrombie & Fitch remains a go-to destination for high-quality, stylish clothing.

For those interested in exploring the brand’s latest offerings, you can check out this comprehensive product spreadsheet

Cultural Impact and Looking Ahead

Whether you're a long-time fan or new to the brand, Abercrombie & Fitch offers something for everyone. Explore their product catalog