Basetao Finds Spreadsheet
H&M, also known as Hennes & Mauritz AB, is a globally renowned fashion brand that has redefined affordable, stylish clothing. Founded in 1947 by Erling Persson in Västerås, Sweden, the brand initially started as a women's clothing store named "Hennes," which means "hers" in Swedish. In 1968, the company expanded its offerings by acquiring Mauritz Widforss, a men's clothing store, and rebranded itself to Hennes & Mauritz, or H&M.
From its humble beginnings, H&M has grown into one of the world's largest fashion retailers, with thousands of stores across the globe. The brand is known for its fast-fashion approach, delivering trendy and high-quality garments at affordable prices. H&M's success lies in its ability to quickly adapt to changing fashion trends, ensuring that customers always have access to the latest styles.
H&M's mission is to make sustainable fashion accessible to everyone. The brand is committed to reducing its environmental footprint by incorporating eco-friendly materials and practices into its production processes. Through initiatives like the "Conscious" collection, H&M aims to create a more sustainable future for the fashion industry.
Over the decades, H&M has expanded far beyond its Swedish roots, establishing a presence in over 70 countries. The brand continues to innovate by collaborating with world-renowned designers, such as Alexander Wang and Balmain, to create exclusive collections that combine high fashion with affordability. These collaborations have solidified H&M's reputation as a trendsetter in the fashion world.
H&M is dedicated to promoting sustainability throughout its supply chain. The company actively works to improve working conditions for factory workers and reduce its carbon emissions. Additionally, H&M encourages customers to recycle their old clothes through in-store recycling programs, further supporting its mission to create a circular fashion economy.
Today, H&M stands as a symbol of affordable, stylish, and sustainable fashion. With its unwavering commitment to innovation and inclusivity, H&M continues to inspire millions of fashion enthusiasts worldwide.